TikTok is a social media platform where you can upload short videos and share them online. Anyone can become a TikTok influencer and make money on TikTok. You just need the right content, lots of followers who will appreciate your content, and the right marketing tactics.
Recently this app has gained a lot of popularity and has become a source of income for many TikTok influencers. More than 1.5 billion people all over the world use TikTok and this number is constantly increasing.
Americans have spent over $23.1 million on TikTok’s virtual currency since 2018. Imagine this statistic only for the USA, all over the world. This is the kind of money this app promises.
Before we move on and talk about conquering TikTok about how to make money, let’s understand what it is and how it works.
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How TikTok Works?
The TikTok algorithm is programmed to evaluate the videos you’ve liked and shared in the past and to create content using that information. When a video is uploaded, TikTok shows it to some users among the viral videos. Then the algorithm calculates the hours watched, the number of likes and shares.
The algorithm is designed to be distributed to more people if user engagement in the video increases. This increases the likelihood of your video getting more shares and likes compared to other social media accounts as TikTok has over one billion users.
Although TikTok is largely an entertainment channel where you can publish videos of 15 to 60 seconds, you can become an influencer on this platform with the right steps and start to make money from TikTok. The main source of monetization on TikTok is advertisements and sponsorships.
You can seize the opportunity of this growing trend and make money on TikTok as an influencer. In this post, we will share tips on how to make money on TikTok and become a TikTok influencer.
How Can You Make Money On TikTok?
Here are 9 tips on how to monetize TikTok and become an influencer on the platform.
1. Be Unique
There is a lot of content on TikTok. If you want to strike a chord with your audience, you need to be unique. Choose a niche for your videos that is unconventional and untried by other TikTok influencers.
But even if your video content isn’t unique, the way you present it can be. People want to see something different than normal. If you offer something new, it gets noticed. Try to keep up with the latest trends in influencer marketing to find out what audiences are looking for.
2022 was the year of creativity for TikTok. Many influencers with great ideas have made great videos that went viral.
Do you want to know how?
Let’s find out with the help of some examples.
For example, @daviddobrik made a video of a giant wave of toothpaste that went viral on TikTok and garnered nearly 18 million likes. Another TikTok phenomenon, @calebcutler, made a cute and innovative video of the banana surgery and it got nearly 6 million likes.
2. Know Your Audience
You have to know your audience and make videos with them in mind. They should get some useful tips or some entertainment information by watching these videos.
Ask yourself, “Who will watch my videos?” Ask it. “Why will people watch my video?” “What element of entertainment am I offering?” It is important to know the answers to these questions in order to make a unique video.
55.6% of TikTok’s worldwide users are male and 44.4% are female. If we take a closer look at this data, we will see that more young people are using this app and men are dominating this age group. Another interesting fact is that more men in their 40s use this app compared to those in their 30s and 50s.
To get an idea of what appeals to viewers in general, check out TikTok’s trending videos before you get started.
3. Know Your Competitors
Do you want to make money on TikTok?
First, you need to understand how easy or difficult it would be for you to do this by checking your competition.
Once you’ve decided which audience you want to target, you should check out all influencers targeting a similar demographic.
Check out his videos. See what type of content they are posting and how many likes or shares they get for each. You can always do something similar or take inspiration from their work and improvise.
4. Be Consistent
Try to be consistent with your video content and the times you upload it. Set a set time for your video uploads. That way, your audience will know what to expect and when to expect it.
You can start with trial and error and try random things at first. But once you get maximum likes and shares from a particular video, stick with similar content.
Your followers will start liking you for a certain type of video content and will check your profile when it’s time to upload your video.
To add the element of surprise, your daily life, travel, etc. Post something about it. This will help you connect with your audience and break the monotony of doing the same things.
TikTok phenomenon @kristenhancher is a social media star with around 23 million followers. She keeps the element of surprise by posting something different from the regular lip-sync videos that brought her to fame.
5. Create Hashtags
We’ve highlighted earlier that you need to be unique to be a TikTok influencer. One of the best ways to do this is to create your own hashtags. You need to be creative and find something different that will appeal to your target audience.
If you use hashtags correctly, it will help you increase your follower count and reach. And these are very important for you to make money on TikTok.
Hashtags can also help you increase viewer engagement on your TikTok videos. There are many hashtag generators you can use before publishing your videos.
Hashtags on TikTok show trending challenges, jokes and viral videos. Unlike Twitter, the hashtags on TikTok show what’s trending in the app, not what’s trending globally.
6. Impress Your Audience
If you want to make money on TikTok as an influencer, then you need to be able to engage and influence your audience.
You need to interact with your audience on a regular basis. Interact with them. Reply to their comments. Go live and engage with your followers while broadcasting live videos.
Sometimes fulfill their request and add the content they want to see. This will show that you care about their opinions and suggestions.
People love to interact with influencers. This will help you gain their acceptance and develop stronger bonds with your audience.
Famous TikTok influencers engage and engage with their followers on a regular basis. @lorengray has the most followers on TikTok, around 36 million, and continues to make videos that show people about his life and what he’s like as a person.
7. Promote Your Videos
Just uploading your videos to TikTok will not help you gain a large audience. You will need to promote your TikTok account through other social media platforms.
Add a link to your TikTok profile to your blog and your Facebook and Instagram accounts. Also upload your videos to YouTube. The more you promote, the more followers you gain and the closer you are to your goal of becoming a TikTok influencer.
You can also participate in cross promotions. YouTube, Instagram etc. If your other social media profiles are doing well, you can use TikTok to attract your audience to your other accounts.
@babyariel has around 30 million followers and continues to promote his songs on his YouTube account as well.
8. Brand Approvals
Famous TikTok influencers can make between $500 and $20,000 per video from brand promotion and follower engagement. The higher the engagement rate of the target audience, the better the conversion rate for the advertiser.
When you have thousands of followers, you can expect to make money on TikTok. You can approach brands with a cooperation offer.
You can specify your level of influence on brands. So, you can use your followers’ positive comments or their interactions via a live video stream to entice them.
But if you gain a lot of followers in a short time, you can be sure that brands will come to you. And this is how you make money on TikTok.
9. How to Increase Followers and Likes
You will need to keep making a consistent effort to become a TikTok influencer. Here are some ways to increase your followers, likes and shares.
Duets are a very important part of TikTok. It means adding something new to an already existing video by someone else. For example, if someone posted a video of him falling down the stairs, you could add your response to that or anything that goes with the video.
As we mentioned earlier, hashtags on TikTok will show trending challenges. You can try trending challenges and create videos using these hashtags. You can do daily tasks to engage your audience to create new content every day. For example, the bottle cap challenge, you can check the video below for reference.
You can use Google search, YouTube and Twitter for more ideas on TikTok video content. Keep checking daily trending videos, news and challenges. To take advantage of this tip effectively, when you see a trending hashtag, you should make a TikTok video right away.
You can also use TikTok services from Flowline Center. You can buy TikTok Followers, buy TikTok likes and buy TikTok views. They will help you to discovered from other people and increasing your visibility. Flowline Center is the best website to buy TikTok followers.
To become a TikTok influencer and make money on TikTok, you must know what you are good at. Leverage your strengths and passions and create content that stands out. You may be good at dancing, singing, joking or just being funny. But keep in mind that all of these are already available on TikTok.
Your style needs to be different in order for people to find and follow you among TikTok influencers. Decide on your strength and go with whatever you think you could do differently. Do this and you will start making money on TikTok.
Make sure you read all TikTok guidelines regarding content and follow them exactly. TikTok has zero tolerance for anything that promotes negativity or hatred.
So don’t wait. Download the app and get started. Just do the unique one and people will love you.
We hope we were able to assist you. Let us know via your comments and suggestions.