Are you searching for marketing services in Canada? It may seem like there are countless options to choose from, but it’s much simpler than you think.
In this guide, we’ll explain exactly what marketing services are, how to find them and use them correctly, and how you can get the most bang for your buck when it comes to marketing solutions!
Service A – Google Adwords
Google is known as one of the best digital marketing services. From their advertising products and search engine optimization, they offer a wide range of solutions.
A great service that Google offers is Adwords, which uses keywords and bid management to help businesses get their message across online.
If you’re looking for a digital marketing agency in Vancouver that specializes in Adwords for your company, contact Big Banyan today!
Let us work with you to create an effective PPC campaign. Our team has years of experience helping customers like yours achieve better search results on Google.
Service B – Facebook Ads
The digital marketing services industry is divided between agencies that create high-end strategies and manage all aspects of a campaign (such as Facebook ads) and those that are laser-focused on execution.
If you want an agency with some experience, go for it. If you’re just looking for expertise with a specific tool, like Facebook ads, some companies will handle it from start to finish for you.
There are so many options out there that choosing one can be daunting. Here’s what you need to know before hiring a digital marketing agency.
Service C – LinkedIn Advertising
LinkedIn’s advertising platform allows you to precisely target your audience by job title, industry, and location.
The nice thing about LinkedIn advertising is that it allows you to make your ads hyper-focused on your ideal customer. For example, if you sell engineering software, you can show LinkedIn ads only to people who work for an engineering company or a software development company.
It’s great for reaching decision-makers or hiring managers at corporations and other large companies because they’re often using LinkedIn as a sort of career networking site.
That means they spend time there – lots of time – looking at jobs and reviewing resumes. This gives them more exposure to your ad than some other platforms!
Service D – Organic Search Engine Optimization (SEO)
If you want a more organic approach, consider search engine optimization (SEO). It’s one of the most important and impactful online marketing strategies because it helps your site show up on Google’s front page for a high volume of searches.
The key is to start working on SEO from day one so that you can build authority (i.e., trust) with Google over time. If you choose SEO, make sure you hire an expert because there are two ways of doing it white hat (good) or black hat (bad).
Black hat techniques could get you banned by Google if they detect it, which makes all your work useless. This strategy requires both experience and finesse—two things not easy to find together!
Service E – Social Media: Another great way to do digital marketing is through social media platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
All of these platforms offer free tools that help you track what’s being said about your brand or industry while giving you a place to share updates about yourself or even run contests.
Some even let you advertise directly through their platform for pennies on the dollar compared to what it would cost through other channels such as Google AdWords or Facebook Ads.
Service E – Video Marketing
Video marketing is one of those things that seems intimidating, but isn’t all that difficult. With a little bit of planning and preparation, you can be sure your video marketing campaign hits its mark.
Here’s how: Start with a Budget: Whether you plan on hiring someone or doing it yourself, know what you want your video marketing campaign to accomplish before starting.
The more specific your goals are, the easier it’ll be to figure out what kind of budget you need and how much time you should spend on creating different kinds of content (like whiteboard animation vs animated explainer videos). Create Your Story:
Video content doesn’t have to fit into some arbitrary format or length—you get to decide how long it needs to be!
Service F – Content Creation
Content creation may sound intimidating, but it’s a strategic marketing and communications tool—one that keeps your prospects coming back for more.
Effective content is meaningful, intriguing, and actionable. The goal of content creation should be to keep your prospects engaged and continually learning more about you, your products or services, and related areas of interest.
If you put in some hard work and take advantage of digital platforms like blogs, white papers, ebooks, infographics, or even social media posts (like LinkedIn or Twitter), you can significantly improve traffic and conversions on your site over time.
For example, if you provide insightful articles around subjects related to digital marketing, you could find yourself ranking highly in Google searches for topics like digital marketing Vancouver.
That would likely lead to more business. Like any kind of business-building activity, content creation takes time and patience before results are seen—but as long as your audience sees value in what you offer, they’ll stick around.
Service G – Influencer Marketing
Influencer marketing is one of many digital marketing channels that has been on a rise for several years now, and will only continue to grow with time.
From Top YouTube celebrities like PewDiePie and Zoella to Instagram stars such as Essena O’Neill and Stephanie Pratt – brands are turning to digital influencers at an exponential rate.
Because influencers have a direct line of communication with their audience, they can be effective brand advocates due to their ability to appeal directly to consumers’ interests.
As such, we feel it is important for all businesses – no matter how big or small – to embrace influencer marketing as part of their overall strategy.
To do so, you need to figure out exactly what your goals are (i.e., sales goals), and what you need from your campaign to achieve those goals (i.e., ROI).
When defining your goals make sure they align with business objectives (such as new customers or increased brand awareness).
Digital Marketing Strategy – Step 2: Define Your Audience(s): One of the most important steps when setting up any digital campaign is understanding who you’re targeting with that specific initiative.
