A cosmetic business usually spends a lot of time, effort, and money to design the perfect packaging solution. Lipstick Boxes, when created right, play a crucial role in building a unique identity for your business. A packaging’s primary objective is to keep the product safe during transits and shipping. However, it has become a primary tool to showcase your product and market your brand in the competitive cosmetic industry. Brands usually adopt different strategies to stand out with the design. But it is not easy as you imagine. You need to look closely at the targeted market, competitors, and industry trends. Trends keep coming and going, but some trends are here to stay forever. Here are some popular trends to follow for your cosmetic packaging:
Being Simple Is the Key to Design Lipstick Boxes
No matter what you are selling, minimalism is the top trend to follow. Please don’t confuse the name of the trend with its process. Designing a simple solution is not an easy process. You need to convey all the information with a limited number of design elements. The minimalist trend has been popular in the industry for many years. If you still think loud and complex designs are popular, you are wrong. Minimal and straightforward Lipstick Boxes can make all the difference for you. It is also a cost-effective option for your business. Communicating with few words is an art in itself.
Colorful Graphics Are the Way to Go For Lipstick Boxes
The cosmetic packaging we usually see in the stores is dull. Businesses need to understand the importance of colors and graphics in the design. A visually appealing design can initiate customers’ interest. You can also see a significant uptick in the sale of your beauty products. Colors alone have the power to influence the customer’s decisions. The trend of emphasizing colors and graphics is new in the industry. However, brands have not explored this trend to its fullest. It is essential to understand color psychology before designing Lipstick Boxes. Another way is to test different colors before making the final choice.
Make Use of Doodles for Your Cosmetic Packaging
Doodles are the perfect way to boost the power of your cosmetic packaging. It is a misconception that doodles are only for your art class. These are creative and playful elements to express yourself. Your product boxes are the perfect blank canvas for the doodles. You can also try your art skills on customized cards, tissue papers, custom stickers, and tape. Hand-drawn doodles are a perfect way to stand out. It will help convey the brand message and highlight the uniqueness of your item. Sometimes a simple element can do all the work for you. It is a budget-friendly option for small businesses.
Make Your Product Pop With Large and Bold Typeface
Wearing lipstick is all about showing your bold side to the world, and its packaging should convey the same. Typography is the heart of the design. It helps you communicate the right message at the right time. An outdated font can take the limelight away from the design. So always choose on-trend fonts. Large and bold fonts set your product apart from the rest. It catches the attention instantly and affects memory. Text written in a large font is more memorable. You can use the bold typeface to highlight important information. When used right, bold typography can have some serious potential to make your product sell.
Incorporate the Window Cutouts in Custom Soap Boxes
Cosmetics and soaps are fragile items, and they need extra protection. Because of the product’s nature, brands usually opt for a packaging solution that keeps the product hidden from environmental factors because of the product’s nature. However, it is still possible to use the product as an element in the design and keep it protected. Incorporating a small plastic window into the Custom Soap Boxes will not harm the inside content. At the same time, it is an ideal way to be honest with the customers and build their trust in your business. In addition, transparent windows are a less costly option than imagery. To ensure complete protection, use high-quality and thick material for the cutouts.
Always Use Recyclable Material for Custom Soap Boxes
Customers prefer to connect with sustainable brands. Cosmetic businesses are trying their best to meet the eco-friendly standards set by consumers. As the sustainability concern of customers is growing, companies cannot overlook it. Using eco-friendly materials for the Custom Soap Boxes is the top trend in the industry. Recycled cardboard, Kraft, edible material, and plantable packaging are some of the ideal options to be green. You should also communicate with the customers that you are a green brand. It will influence their purchase decision and can significantly impact them. As a brand, it is your responsibility toward a healthier, cleaner, and green earth.