For the first time in history, digital ad spending took up the majority of all ad spending around the world in 2019. Online ads now account for more than $330 billion in ad spending, about 51% of all media ad spending. The amount of money spent on digital is expected to double by 2025, which means that this trend will only grow. People might wonder, “Is TV dead?” after reading this. They ask, “Should I even bother with the medium?” “Should I spend all of my advertising money on digital channels?”
Effectiveness
TV advertisements are by far the most expensive way to advertise. It costs a lot to buy time on the TV to show your TV advertisement, even without making it. The reason for this is clear. TV is very good at what it does.
When people see a product on TV, they are 11 times more likely to look for it on the web. According to reports, TV advertisements are responsible for up to 72% of all brand awareness. Customers are more likely to buy a product if they see it on TV than if they see it somewhere else.
The success of TV, doesn’t work against internet efforts, It helps them. TV advertisements help bring more people to websites and social media pages. As mentioned by ghost writing service team the more people see a commercial for a product, the more likely they will click on an Adwords campaign. In a nutshell, TV advertisements signal all the other ads that are going on even stronger.
Captive audiences
YouTube ads are the best example of how long people are paying attention now. As soon as the ads start, viewers will hit the “skip” button as quickly as possible. For the most part, people won’t watch TV, advertisements if they can choose not to watch them.
This is one of the reasons why people like TV, so much. People don’t have the same ability to ignore ads as they do in other media in print and digital media. Web users can’t make audiences sit and listen for more than 30 seconds, which is hard to do. The fact is these ads can’t be skipped. This helps viewers fully understand what they’re watching. A message or piece of information may reach clients in a way no other media can match.
Trustworthiness
According to a 2017 study, TV, is the most trusted way to advertise. According to the same study, social media advertising is the least trusted way to get people to pay attention to your ads. People don’t trust advertising on all other digital platforms as much as on TV. In many ways, people still don’t trust digital ads. There isn’t much of a barrier to getting started with this media as there isn’t much work.
Conclusion
Corporations aren’t as good at advertising on television as they used to be. The rise of the Internet has cut into its business, and it won’t be able to get back the market share it had in the second half of the last century. Even though these things are true, television is still the best and most effective way to advertise. If you don’t use it, you won’t reach the most people with the most convincing message.
