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The Best 15 Local SEO Tools to Improve Your Ranking

The Importance of Local SEO

Local SEO is an important part of your SEO strategy, especially if you are a small to medium-sized company that relies on the business of local customers. There are many different ways you can do it, from editing your content using keywords to submitting your NAP (name, address, and phone number) to various local directories. To help plan, optimize and track all your local SEO efforts, you should use these local SEO tools.

The following are 15 different local Ottawa SEO tools that you may find very useful, some of which are available for a small fee and some of which are free as well.

  1. Google AdWords Keyword Planner

This tool works to improve your local SEO keywords. During this keyword research section, you can see the traffic of specific keywords and find new local keywords that match the local search. The Keyword Planner tool even allows you to do research based on geographic areas. Not only is it a useful tool to have for your local SEO keyword research efforts. But it’s also free to boot, and arguably one of the most useful free SEO tools out there as well.

  1. SEOProfiler

The most powerful local SEO tools you can install in SEOProfiler, as they include things like a website analysis tool, and website page optimization.

  1. Moz Local

Moz Local is an important site management tool that allows users to manage local articles as well as like and verify articles for submission. This tool also works with data aggregators to help push listings, making sure your business gets noticed. In addition, the tool will scan through your listings and notify you of any errors it finds that may be harming your local SEO. Moz Local gives you a list of the types of brands you’re subscribed to and which media types are used for your content.

  1. BuzzStream

BuzzStream is a tool for getting local backlinks as it can help you identify and build relationships with local influencers to help drive word-of-mouth traffic and increase awareness of your local brand. This tool also works for content promotion and digital PR.

  1. SEOPressor

SEOPressor is a tool that analyzes your site’s overall SEO potential and provides guidance and recommendations on how to improve it. Which will help with your local SEO even if it’s not really built for that. Most important is its analysis function that notifies you of any pages that need to be modified in some way, something that has found SEOPressor as one of the best SEO tools for small businesses.

  1. Whitespark Local Citation Finder

The most comprehensive local citation management tool you can invest in is the Whitespark Local Citation Finder. In addition to basic local search engine management. The tool finds where you should list your business to improve local SEO sources. It also boasts a number of additional features, including the ability to collect customer feedback and online reviews. Search site by location by city, search and create networking opportunities, and more.

  1. Synopsis

Synup is a tool that allows you to easily retrieve your location records as well as review and analyze your records and NAP data. It is one of the most comprehensive directory listings you can have and will allow you to check listings to see if you have existing listings on them. Add your NAP to listings, and correct incorrect data on existing listings.

  1. Playing Frog

Screaming Frog helps analyze and index the website’s HTML and Meta Data in addition to helping you find any broken links to prevent damaging your local SEO resources. There are advanced features available as well, but at a price.

  1. Serplify

Serplify is web software that helps you to get the first page on the Google results pages by adding domains and places you want to include. Adding thousands of optimized different pages of content for all keywords, as well as automatic mass indexing. And optimization. and selling its content.

  1. Local SEO Checklist

This tool ensures that you can optimize your local Ottawa SEO sources. Since this tool offers 40 different options that define specific tasks to help you optimize your site and increase your ranking by creating your blog. Your on-page SEO, your social media, and more.

  1. Upcity Free Website Analyzer

UpCity is an SEO report card. All you have to do is submit your website as it will analyze all the pages. Giving you a total score out of 100 that compares your page to your competitors.

  1. Copyscape

Nothing hurts your site more than copied content. Duplicate content is a way to damage your ranking, both for regular SEO and local SEO. Submit your content through Copyscape to ensure that it is original and prevents plagiarism. Whether it is content copied from your own site or content copied from a source other than your site.

  1. PageSpeed ​​​​Insights

The load your web pages carry will have a huge impact on your SEO position. The slower your pages load, the less likely visitors will stay on your page. This can have a huge impact on your bounce rate, which can hurt your rankings. PageSpeed ​​​​Insights will not only review your site’s load times but will also provide suggestions on how to improve.

Backlinks, or links pointing to your site from trusted, authentic websites, play an essential role in SEO

They validate the existence of your website, proving that your site is a viable force in the vast internet universe. In addition, some directory citation sites add a website URL field to their list and display these URLs as ‘dofollow’ links.  Search engines use backlinks to determine your domain authority, boosting your SEO (as opposed to ‘nofollow’ links. Which are nice but don’t give you any juice).

SEO is very important in the success of your online marketing efforts. Because of this, many marketers install different SEO tools including local SEO tools. Some of which can be obtained for free, in order to track, measure, and evaluate their SEO efforts. . You may already be using some of the more common SEO tools, such as Google Analytics. However, it is important not to forget about your local SEO efforts as well.

Read more: Technical SEO Agency Vancouver: The Best Place for SEO Services 


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