You are part of the construction sector and you would like to attract more prospects and increase your turnover? SEO Strategy, or natural referencing, can help you!
Whether you are a trader, manufacturer, or e-commerce services company, when people search for a company in your sector of activity, you must appear at the top of the results so that they can discover your products and/or services.
In this article, we’ll look at the benefits that SEO can bring to your site in the construction industry, as well as 5 tips you can implement today.
If you want to set up an SEO strategy, we can help you. Our SEO experts, in addition to being experts in their field, master the same language as you and already know the specifics of your products.
What is natural referencing?
SEO refers to several strategies that help your website rank higher in search results on Google for keywords related to your industry or business.
To achieve this, you can include keywords in strategic places on your website such as title tags or in your titles. You can also post personalized content to address topics that interest your potential customers (like this article). It is also advisable to optimize the navigation on your site to help users find what they are looking for more easily and quickly.
What is natural referencing?
All of these actions can help improve your search engine rankings and improve your business visibility by reaching more people.
What is an SEO strategy?
The secret to growing your business is to develop a solid and effective SEO strategy. Be careful, setting up a real SEO strategy means much more than adding one or two keywords here and there. Here, we are talking about implementing techniques and concrete actions to conquer the first places on Google.
To implement the ideal strategy for your site, you must go through the “audit” box to find out what is hindering your positioning on search engines.
The main benefits of SEO for the construction industry
Surpass your competitors
One of the main benefits of SEO is that it improves rankings in search results on keywords related to your products or services.
This point is extremely important since the pages that rank in the first three positions of Google receives more than 50% of the clicks! According to some studies, it seems that users give more trust and credibility to sites ranked on the first page of search engines.
So, if you want to improve your ranking on Google and increase your notoriety by surpassing your competitors, implementing an SEO strategy is your best option.
Discover your activity
When your site appears at the top of search engine results, more people will have the chance to find your business, learn about what you offer, and contact you.
If people like what they see, or if they’re interested in your products and services, they’ll be more likely to recommend your business to friends, colleagues, or acquaintances.
SEO allows you to have more qualified traffic since by controlling your keywords and their positions, you attract people who are more likely to become your customers.
By performing a semantic audit and analyzing what your competitors are doing, you’ll avoid spending money trying to reach people who aren’t interested or don’t need you.
So beyond generating traffic, if you want to increase your sales and income, natural referencing can help you achieve your goals.
5 SEO tips for construction companies
To help you position yourself, we offer 5 SEO tips that can help you with your SEO strategy.
Do a keyword research
An SEO campaign always starts with keyword research.
Tools like Ubersuggest or Answer The Public are free and great because they’re based on real search volumes. This type of tool will allow you to discover the keywords and phrases that people use to find companies in the construction industry like yours.
Once you’ve figured out which keywords are good for your site to rank for, you need to incorporate them into your content and customize it to address topics your potential customers may be looking for.
This keyword research and optimizing your site can improve your search engine rankings and give your business an edge over its competition.
Create personalized content
After creating a list of keywords that your targets might be interested in, you can start creating personalized content.
Creating and publishing unique (important point), quality and useful content will keep your site fresh. This will help your business position itself as a leader in its industry.
If your site doesn’t have a blog, consider adding one and keeping it up to date with the latest in your industry. The construction field is full of news, so you will never run out of content.
In addition to articles, you can incorporate visual content like videos or images to give people insight into your business and branding. It’s a great way to keep your visitors longer.
Optimize the navigation of your site
It’s important to optimize your site’s navigation so that users can more easily find the information they need. Link to key pages and don’t forget to add Call-To-Action buttons to convert more easily.
Optimized, user-friendly navigation can help keep visitors on your site longer and encourage them to contact you for more information.
Optimize your site for local search
When people in your area search for the best construction companies, it’s vital for your brand awareness (and your sales) to appear in the top results.
Local SEO can then help you gain more traffic to your site and encourage people in your area to choose your business over another.
One of the easiest ways to optimize your site for local search is to add location-based keywords to your page titles and content in general. You can also register your business on Google My Business (and don’t forget to optimize your Google My Business page regularly!).
Optimize your site for mobile
Today, nearly 60% of searches happen on mobile devices. This means that if your site is not optimized for smartphones or tablets, you risk missing out on valuable leads.
Mobile optimization ensures that your website will look and perform the same whether on computers, tablets, or smartphones.
If you need help optimizing your mobile site, our developers are here to help!
Need an SEO audit?
Not sure if your business needs SEO? In addition to the fact that any company needs to be visible on the internet, we can carry out a free audit of your site to see the various obstacles and levers to referencing.